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moveero has announced the appointment of Steve Cook as its new Sales and Business Development Director, Americas, who will lead the strategic alignment with global customers and resulting company’s growth drive.

Steve brings a wealth of professional and market experience, having held senior sales and business development positions with several global organisations, including Camso and Michelin. He also brings an invaluable knowledge of OEMs, as well as distributors, integrators and customers in the off-highway equipment sector.

With an MBA in Executive Management, Steve will be based with moveero’s Executive team at the company’s headquarters in Armstrong, Iowa.

Steve commented, “I am looking forward to working with the moveero team globally, working together with our teams to support our global customer base. I’m excited to meet our customer in across the Americas and looking at developing the long-term growth plans, working to maximize our potential together.”

Commenting on the appointment, moveero’s CEO, Hugo Burgers, said: “I am delighted to welcome Steve to moveero at such an exciting time for our industry, and I know his experience and expertise will be a huge asset.”